Meta Account Quality: Check Status and Request Review

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Quick Answer

Work outside-in. Check the platform status pages first, then Account Quality (business.facebook.com/accountquality) — Meta's status dashboard for every Business Manager asset — then Ads Manager for ad-level rejections. Request Review lives inside the flagged asset's detail view. If status is clean everywhere, use Meta Business Help / Business Support Home for case assistance. Availability of support channels varies by account, no representative can promise a review outcome, and never use third-party numbers that claim to reach Meta support.

Why This Happens

One page, four different asset types

Account Quality reports status separately for ad accounts, Facebook Pages, product catalogs, and WhatsApp Business accounts. A restriction on one asset type doesn't necessarily affect the others — a disabled ad account can sit next to a fully Active Page in the same Business Manager.

Asset-level vs. Business-level restrictions look similar but aren't

A restriction on a single ad account only affects that account — other ad accounts and Pages under the same Business Manager can keep running normally. A Business-level restriction is broader: it's flagged separately and can limit your ability to create new ad accounts or Pages entirely, not just use existing ones.

The page reflects account-level enforcement, not every ad rejection

Individual ad disapprovals are reviewed and logged in Ads Manager, not Account Quality. Account Quality only changes status when Meta takes action against the account, Page, or Business Manager itself. This is why the page can show everything as Active while you're still seeing ads rejected one by one.

Request Review isn't always available

The Request Review option only appears once Meta has finished its automated assessment and determined the account is eligible for human review. Immediately after a restriction, the button may be missing or grayed out for a short period before it activates.

Step-by-Step Recovery

Rule out a platform incident before opening a support path

A delivery collapse across many advertisers is a platform-side event, not an account problem. Check the official status surfaces before spending an account-level review on it; if they report no known issues and your account still fails, the evidence points back at your side and support is the right next step.

Start at Account Quality — the status system of record

Account Quality shows each Business Manager asset — ad accounts, Pages, catalogs, WhatsApp — as Active, Restricted, or Disabled with the policy cited. Go there before any support contact so you know which asset is flagged, at what level, and which review action exists.

Separate ad-level rejections from account-level enforcement

Individual ad disapprovals live in Ads Manager next to the ad, not in Account Quality. An all-Active Account Quality page with rejected ads is an ad-level policy question; a Restricted or Disabled asset is enforcement. Support requests go nowhere if they are aimed at the wrong layer.

Use Request Review from the flagged asset's detail view

Request Review is attached to the specific restricted or disabled asset, appears once Meta's automated assessment finishes, and is the official appeal entry point. Acknowledge the exact policy shown, describe factual corrective actions, and attach relevant documentation only.

When status is clean, use Meta's business support surfaces

Meta Business Help and Business Support Home are the official channels for case assistance — Business Support Home surfaces suspended or flagged accounts and provides bug reporting. Channel availability varies by account; follow the options your account actually shows rather than ones described elsewhere.

Preserve evidence before you contact any channel

Capture the Account Quality notice, the policy citation, affected asset IDs, timestamps, and the current campaign state before opening a case. Screenshot the citation when it appears — the detail view can change as a review progresses, and a support case without records cannot be escalated on facts.

Verify who can actually act before escalating

Review and support actions are role-scoped: confirm the person handling the case holds the right access to the flagged asset, and check for linked-account exposure (shared admins, payment methods, pixels) that a reviewer may associate with the case. Access hygiene is part of the escalation, not separate from it.

Know what an agency can and cannot escalate

A Meta or agency representative may route a case through an available official support channel and help organize evidence. No representative can promise faster review, an override, or reinstatement, and no provider holds special partner privileges that change the outcome. Treat any such promise as disqualifying.

Appeal Template

Copy this template and fill in the bracketed sections with your specific information. Customize it — don't send it as-is.

descriptionAppeal Letter Template

Subject: Request Review — [Ad Account / Page / Catalog] [ASSET ID]

Dear Meta Review Team,

I'm requesting review of the [restriction/disablement] shown on Account Quality for [ASSET TYPE] [ASSET ID] under Business Manager [BM ID].

Policy cited (as shown on Account Quality): [EXACT POLICY TEXT]

What happened:
[Brief, factual explanation of what triggered the flag]

Corrective action taken:
1. [Specific fix — e.g., "Removed the flagged claim from our landing page"]
2. [Additional fix if applicable]

Supporting documentation attached:
- [e.g., Screenshot of corrected asset]
- [e.g., Business documentation]

We are committed to compliance with Meta's policies and request reinstatement of this asset.

Thank you,
[YOUR NAME] — [TITLE], [COMPANY]

Prevention Checklist

check_box_outline_blankCheck business.facebook.com/accountquality weekly, not just when something breaks
check_box_outline_blankKnow which tab (ad accounts, Pages, catalogs, WhatsApp) each of your assets lives under before you need to find it under pressure
check_box_outline_blankDon't confuse an all-Active Account Quality page with 'no problems' — check Ads Manager separately for individual ad rejections
check_box_outline_blankScreenshot the policy citation the moment a restriction appears — the detail view can change as a review progresses
check_box_outline_blankWatch for a Business Manager-level banner separately from individual asset statuses
check_box_outline_blankKeep business verification and documentation current, and submit it only when the official review flow requests it
check_box_outline_blankDon't submit a second appeal on the same asset before the first one resolves — check the page for status, not your email
check_box_outline_blankBookmark the official status surfaces and Business Support Home so an incident never starts with searching for the right door
check_box_outline_blankRecord which team member holds which asset role before an incident — review actions are role-scoped

Expected Timeline

scheduleResolution Timeline

Account Quality shows the current enforcement status and available action. Meta does not publish a universal activation, review, or response window; timing and outcome vary by asset and case.

Next Steps

Fixing this resolves the immediate problem. It does not change the setup that produced it. These cover the Meta account structure, permissions, and review exposure underneath.

Meta Ad Account Restricted: Why It Happens, How to Appeal, and How to Recoverarrow_forward How to Prevent Meta Ad Account Restrictions: Account Quality, Billing, and Operational Safeguardsarrow_forward Meta Agency Ad Accounts: Ownership, Partner Access, and Billingarrow_forward What AdsInfra charges to run this as managed infrastructurearrow_forward

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AdsInfra coordinates agency ad-account access, billing, permissions, and restriction-response workflows for high-spend teams across Meta, TikTok, and Google.

check_circleCoordinated account access and billing workflows
check_circleHuman-led restriction review and escalation
check_circlePlatform-specific onboarding and compliance checks

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Frequently Asked Questions

How do I actually contact Meta ads support?expand_more

There is no single universal inbox. The official entry points are Account Quality for enforcement and review, Ads Manager for ad-level rejections, and Meta Business Help / Business Support Home for case assistance — with the options each account shows varying by account status. Never use third-party phone numbers or paid intermediaries that claim direct access to Meta support.

Can an agency or Meta rep get my account reviewed faster?expand_more

A representative may route a case through an available official support channel and help assemble the evidence. They cannot promise faster review, an override, or reinstatement, and outcomes vary by account and case. Treat any provider that promises certain reinstatement as disqualifying.

Why does my Account Quality page show everything as Active but my ads keep getting rejected?expand_more

Account Quality tracks account, Page, catalog, and WhatsApp-level enforcement — not individual ad reviews. Ad-by-ad rejections are shown in Ads Manager next to each ad, with their own policy explanation. Both systems can be true at once: your account is in good standing while a specific ad still violates a specific policy.

What's the difference between a Restricted and a Disabled status?expand_more

Restricted means the asset still exists but some capability is limited — often spending, scaling, or a specific feature. Disabled means the asset has been shut down entirely and can't be used at all until reinstated through appeal. Restricted is generally a lighter enforcement action than Disabled.

Where exactly is the Request Review button?expand_more

It's inside the detail view for the specific restricted or disabled asset, not a standalone button elsewhere on the page. Click into the flagged ad account, Page, or catalog to find it. It only appears once Meta's automated assessment for that asset has finished.

Can a Page restriction affect my ad accounts, or is it separate?expand_more

Check whether the notice is asset-level or Business-level. Open each affected asset and any Business-level banner in Account Quality; rely on the scope Meta displays rather than assuming a Page issue will remain isolated or affect other accounts.

Does Account Quality tell me which specific policy I violated?expand_more

Open the restricted or disabled asset and read the policy and reason Meta displays. Build any appeal around that notice, the affected asset, and factual corrective actions rather than guessing from recent campaign changes.

If Account Quality looks fine, do I still need to worry about a Business Manager restriction?expand_more

Check specifically for a Business-level indicator, usually shown separately from individual asset statuses at the top of the page. Business Manager restrictions don't always show up the same way as a single ad account or Page restriction, so a clean-looking asset list doesn't guarantee the Business Manager itself is unrestricted.